Consumers growing more aware of Energy Consumption

One key finding from Parks Associates energy research is that consumers are growing more aware about their energy consumption. Eighty percent of U.S. households are interested in learning more about how to cut their energy costs (although this interest does not equal a desire or need to learn about smart grids, which will be discussed later). Over one-half already have a programmable thermostat, meaning the majority of U.S. households have at least one energy-saving device in their home.

If current utility plans come to full fruition, U.S. households will soon have many more energy-saving options through AMI (advanced metering infrastructure) deployments. Utilities have deployed over 13 million smart meters, with plans to install 50 million more over the next five years. Predictably, other firms are eyeing this space for new market opportunities, hoping to build off this new bedrock technology and create more avenues for service and product opportunities in the home.

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