Parks Associates reports 28% of U.S. households looking to adopt electricity usage displays

Rising energy costs and economic conditions are motivating consumer interest in energy management solutions but also setting high expectations for these technologies, according to Parks Associates, which will host Smart Energy Summit: Engaging the Consumer on January 24-26, 2011, in Austin, Texas.

The conference agenda features the session "Solutions that Deliver on the Promise," January 25 at 11 a.m., with executives from ecobee, Oncor Electric Delivery Company, and Pacific Northwest National Laboratory discussing business strategies that align with user needs and expectations.

Over one-fourth of U.S. consumers are very interested in an in-home display that shows their current electricity usage, with 90% willing to pay $90-$100 for this solution. However, this level of interest comes only if it can help save 10-30% off their electric bill. Our Residential Energy Management project is finding, behind the high overall interest in energy-saving solutions, consumers have very specific expectations that must be met before they adopt.

Confirmed speakers for "Solutions that Deliver on the Promise":
• Stuart Lombard, President and CEO, ecobee
• Bill Muston, Manager, Research & Development, Oncor Electric Delivery Company LLC
• Steve Widergren, Principal Engineer, Pacific Northwest National Laboratory

Smart Energy Summit is the premier event examining business opportunities and technical challenges as smart grid technologies move into the home. The agenda features keynote speakers from IBM, Grid Net, and the U.S. Department of Commerce and includes interactive panels and presentations focused on strategies to demonstrate the value proposition of new energy management products, services, and standards.