New consumer research at Smart Energy Summit Workshop, including panel discussion with Austin Energy, TXU, Motorola Mobility, and Ingersoll Rand

Parks Associates, a leader in the consumer energy market research space, will host the 2nd Annual Smart Energy Summit: Engaging the Consumer, in Austin, January 24-26, 2011, to analyze the growing energy management market.

Utilities will be slow to ramp up their home area network efforts, reaching a mere 5% of U.S. homes by 2015, but they will deploy rapidly beyond that point, reaching nearly 40% by 2022. The energy management market will encompass a unique blend of utility deployments and independent solutions from a variety of players, and we look forward to hosting over 150 industry leaders at Smart Energy Summit to discuss new strategies and opportunities.

Parks Associates will present new research findings and strategic recommendations at a half-day workshop prior to the Summit, Monday, January 24. The workshop, “Energy: Consumer Demand and New Business Models,” will include an interactive session "Emerging Business Models – Alternative Approaches," with panelists from Austin Energy, TXU Energy, Motorola Mobility, and Ingersoll Rand.

The Smart Energy Summit features an incredible line-up of speakers, including keynotes from Grid Net, IBM, and NIST, who provide research, business, and regulatory expertise in analyzing the benefits of smart grid technologies and key strategies to engage consumers.

Smart Energy Summit is the premier event examining business opportunities and technical challenges as smart grid technologies move into the home.

Visit www.smartenergysummit2011.com for more information.